Corporate Social Responsibility in HRM

 Corporate Social Responsibility in HRM

Source : https://madushani20050250.blogspot.com/2021/08/the-benefits-of-csr-in-hrm.html

According to Armstrong (2014), firms engage in corporate social responsibility (CSR) when they conduct business ethically, taking into account the social, environmental, and economic effects of their operations, and going above and beyond compliance.

CSR, according to McWilliams et al. (2006), describes the actions carried out by organizations that further some social benefit outside the interests of the business and that are required by law.

According to Porter and Kramer (2006), this is a process of merging business and society. Husted and Salazar (2006) defined this as being concerned with the impact of business behavior on society. Then they claimed that in order to improve CSR, we must give it a solid foundation in a comprehensive understanding of how business and society interact while also tying it closely to the organization's plans and actions.

Because HR is in charge of the crucial systems and procedures supporting effective delivery, CSR was justified by the CIPD (2007) as a pertinent and significant HR activity. CSR can gain credibility and be integrated with corporate operations through HR. Processes including employer branding, hiring, evaluation, retention, incentive, reward, internal communication, diversity, coaching, and training could all incorporate CSR.

According to Added et al. (2009), HR should not just welcome new hires but also develop the organization's people resources. Additionally, with more and more employees complaining about psychological stress at work, workplace well-being is becoming a critical issue for HR departments.

Arguments supporting CSR – Porter and Kramer (2006)

1 The moral appeal – Organizations have a responsibility to act responsibly. Business for Social Responsibility, a US business organization, challenges its members in 2007 to "achieve financial success in ways that honor ethical ideals and respect people, communities, and the natural environment."

2 Sustainability – a focus on community and environmental stewardship. This entails addressing current needs while preserving the capacity of future generations to address their own needs.

3 License to operate – Every corporation needs the government's, communities', and other stakeholders' implied or explicit consent to conduct business.

4 Reputation – CSR programmes are justifiable since they enhance a company's reputation, build its brand, boost employee morale, and even increase the value of its stock.

 

Source : https://www.youtube.com/watch?v=Zc102xiah1M

References

CIPD (2009). Corporate Social Responsibility. London. CIPD

Armstrong, M. (2014). Armstrong’s Handbook of Human Resource Management Practice. London. Koganpage

Added, E., Dartiguepeyrou, C., Raffard, W., & Saloff, C. M. (2009). Le DRH du 3e millionaire, Paris: Pearson/Village Mondial.

Husted, B W and Salazar, J (2006). Taking Friedman seriously: maximizing profits and social performance, Journal of Management Studies, 43 (1), pp 75–91